Client segmentation in the law business
As a rule, lawyers assume that their clients’ requirements and expectations elude standardisation. They believe that each client has to be treated individually in every respect: ...
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Alumni Stories: Katia Lang, Founder and CEO of The Fintech Times
We recently met with Class of 2014 alumna Katia Lang to learn more about her journey as an entrepreneur. Katia is Founder and CEO of London-based publication The Fintech Times.
Towards fair and adequate rankings
Over the past fifteen years, rankings have become a ubiquitous and often uncomfortable phenomenon of business school life. The surge of rankings has led to strong reactions. Some ...
Digitalisation does not lead to political upheaval
The formation of public opinion in Switzerland cannot be manipulated with the help of digitalisation. The federal structure and the complexity of gathering information make it ...
The influence of social media on political events
Digitalisation is shaping broad areas of our daily life and is also acquiring influence in the political sphere. In doing so, this form of communication impacts social networks ...
The client, the unknown entity – understanding client requirements
The second article in my series "Client orientation in law firms" deals with the expectations of our clients. Studies show that not only the legal quality of our services plays a ...